Carol's Daughter is joining the L'Oréal Family!

amaragondar February 18, 2021

Breaking News...L'Oreal USA has officially announced Carol's Daughter will be joining the family. Carol's Daughter known best for it's natural hair care products was started by Founder and President Lisa Price in 1993 right out of her Brooklyn kitchen (BROOKLYN! Sorry gotta represent). It's actually one of my favorite and most used brands for my hair. This is a huge move for the company. L'Oreal is one of the leading companies in the business. Their extensive roster includes Urban Decay, NYX, Essie, Kiehl's, Clarisonic and Maybelline NY just to name a few.

L'Oreal USA had this to say in their official press release, "Carol's Daughter is a premiere multicultural beauty brand with a pioneering heritage in the natural beauty movement...The brand caters to a rapidly growing market and has established a loyal consumer following across the country." Carol's Daughter offers a range of comprehensive products from hair care to skin care that can be purchased at mass retailers such as Target, which offers exclusive products, HSN and via the Carol's Daughter website. As of last month Carol's Daughter had net sales of $27 million, a far cry from it's humble beginnings 21 years ago. Started from the bottom and now they are definitely here. Congratulate Ms. Lisa Price today! Send some love here: @carolsdaughter or here @iamlisaprice.